Primary Research
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| Primary Reports | |
|---|---|
| Usage & Attitude Research | Take stock of the market, uncover gaps in what is being offered & what is expected, reposition the product, establish your database based on past /present behavior and identify changes in usage behavior. |
| Competitive Analysis | Understand your competitors’ profiles, build brand health monitoring programs, develop new strategies and obtain comparative and SWOT analysis. |
| Concepts & Products Test | Test prototypes of product or concept, support decision making, analyze financial impact, develop insights delivered by the test and make decisions enabled by these insights. |
| Advertising Research | Develop initial & final ad design, conduct a concept & ad testing, identify ad campaign focus and improve ad campaign ROI. |
| Brand Evaluation Research | Get to the DNA of your brand |
| Communications Planning | Understand the need of the strategy and objectives. Identify the mode of communication and find the best mix of channels to distribute. Implement & monitor the impact to improve performance. |
| Market Entry Assessment | Get to know the market you wish to enter. Find out the market size, market needs and promote it relevantly to improve market penetration. |
| Market Assessment | Suitable for those who wish to introduce an existing product or concept in a new market. Understand the opportunities and market share, to support strategic decision making. |
| Tracking Research | Track your brand and customer preferences. Understand the product / brand penetration and awareness. Gain a comparative and competitive analysis report to re-work your brand strategy, to increase the market share. |
| Pricing Research | Find out the optimum price point for your product, verify pricing assumptions, understand the trade-off and optimum price point. Adapt the new price to maximize profits. |
| Acquisition Research | Identify areas of opportunity of potential prospects for future growth. Understand the acquisition size & brand share. Gain result oriented reactions. |
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