B2B Data Driven Marketing

It’s an unfortunate truth that most B2B companies rely on a small number of major clients, which leaves your business more susceptible to the whims of these few customers. For this reason, it is more important than ever for you to strengthen your customer relationships and build a strong foundation of targeted leads.

A data-driven marketing strategy lets you know exactly how many contacts are responding to your campaigns and where they are coming from.

From the early days of sending catalogs, through to more modern commerce practices, data analytics has been one of the cornerstones of effective business marketing. But have you ever thought about how it has evolved?

This infographic can provide the right insights how B2B data-driven marketing is evolving into an automated process that leverages machine learning algorithms to maximize conversions. You will get a sneak peek into the many ways that today's marketers are increasing their chances for success by implementing the right strategies.

Get to know the key leavers of running successful campaigns, including creating measurable outcomes by sourcing the data from the right channels. This being said the future of data-driven marketing is about deployment of predictive analytics that results in increased ROIs and business growth.

Infographic Content:

The Evolution of Marketing Data

• Interactive Reporting – 1980s
• Analysis – 1990s
• Data Monitoring – 2000s
• Prediction and Data Modelling – 2010s
• Big Data, AI & ML – 2018s
• Predictive Analytics & CX – 2020s and beyond

Marketers Opinion about Data-Driven Marketing

• Increases Customer Loyalty – 46%
• Improves Conversion Rates – 43%
• Optimizes Customer Journeys – 42%
• Improves Content Engagement – 35%
• Helps Define Channels – 28%
• Reduce Ad Spends – 21%
• Enables Data Integration – 16%
• Understand Multi-touch Attribution better– 11%

Some Common Data Challenges Marketers Face

• Cross-platform data integration – 50%
• Data Reactivation & Enrichment – 49%
• ROI Measurement – 42%
• Personalizing Customer Experience – 32%
• New Customer Acquisition – 31%
• Building Marketing Datasets – 27%
• Market Segmentation – 22%

What Type of Data is Important for Marketers

Effective Channels Marketers Can Use to Collect Data

• Social Platforms – 59%
• Web Analytics – 57%
• Mobile Apps – 43%
• Email Insights – 34%
• Display Ads – 20%
• Paid Search – 23%
• Organic Search – 29%

Creating Data Driven Marketing Strategy

• Build a Team
• Define Your Objectives
• Consolidate Data
• Evaluate Data
• Action upon the Insights
• Test Different Data Outcomes

Data-Driven Marketing Tactics to Embrace

• Context-Driven Prospect Engagement
• Deploy Drip & Nurture Campaigns
• Optimize Paid Campaigns
• Tailored Advertising for Customer Targeting
• Customize User Experience

"Being data-driven as a marketer is no longer an option – It's the only option."

Source: Forbes, Skyword, Econsultancy, dmnews, cmo, eMarketer, Gartner.

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