The social media revolution started way back in 1990. By 2005 only 8 percent of internet users knew about social media networks. Today, 84 percent of online adults know and use social networking sites actively.
Marketers too took time to capture social media appending and understand its paybacks. Although platforms are the top priority for many marketers when it comes to branding, marketing operations see social media taking a back seat.
However, the facts remain that at least two out of ten customers of Fortune 500 companies get captured from social media append networks. Reaching out to a prospect socially on the internet is much more efficient than working through most marketing channels.
The people-to-people approach that social media enables makes efforts stand out, especially when compared with the ages old business-to-business or business-to-consumer approach.
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