Given the competitive and dynamic business environment, businesses need to grow and constantly evolve to survive. Unfortunately, though many companies […]
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The healthcare industry is constantly growing, and data has a significant role to play in it. Right from clinical trials
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This is the era of digitalization and customer experience. The customers that were previously relying on sales reps to help
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Let’s face it; data is the holy grail of marketing. Companies need data on their customers, both current and prospective,
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The rise of digital marketing saw unprecedented growth globally. With an estimated growth of $786.2 billion by 2026, the industry
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Are you at the top of your lead generation game but failing to close as many deals? Maybe your lead
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A one-to-many marketing campaign will do you no good in today’s B2B landscape. That’s because buying decisions aren’t made by
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If you look at B2B marketing trends over the recent years, two buzzwords stand out: big data and email marketing.
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Most of your leads won’t convert to paying customers. Here are three reasons why– They have plenty of options to
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For about 30% of B2B marketers, measuring the ROI of their marketing efforts has turned out to be the biggest
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