The Why and How of Data Cleansing
Big Data is the silent champion behind every successful marketing campaign these days. Sales and marketing departments use data exhaustively […]
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Email Appending Explained
Present-day marketing is becoming more about benchmarking customers with the help of cleansed and enriched data. With applications in Artificial
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The Ultimate Guide to Customer Segmentation
You have a pancake to sell, and a list of bread-buyers to sell it to. Some like blueberries, some walnuts,
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Why you should buy an email list
Growing your business is one of the hardest things to do, even when you have a copy of “Business For
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How To Turn Your Email Marketing Into A Lead Generating Machine
Have you ever filled in your email address on a subscription/opt-in form for a freebie like a pdf, or an
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Email Bounces: What to Learn From it
Email bounces occur when the emails sent are not delivered to the recipient. Bounce Rate is the metric that indicates
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Will AI Replace Your Digital Marketing Team?
The more relevant concern would be: does AI do a better job than your digital marketing team? AI mechanics is advanced quite
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What 2018 means for Data Driven Businesses?
A new year is knocking at every Berth of your ship (Business). It’s that time of the year when engines
What 2018 means for Data Driven Businesses? Read More »
B2B Businesses: Expect the Best From European and US Tech Market in 2018
The Tech Market in 2018 According to Forrester, the growth in purchases of technology software, hardware, and services by European
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Span Global Services Head of Operations Shifts Base to Singapore
Mukundan AP, our Head of Operations (HOO) in Data, has recently shifted base to Singapore to oversee Champions Group’s global
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