Data-Driven Marketing Trends in 2021 and Beyond
On 8th January 2020, the Duke and Duchess of Sussex stepped down as “senior” royals. And on 9th January 2020, […]
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Why a brand based research is so vital for a B2B Marketer
Digital marketing is not just about informing people about your products and services. B2B Marketing is not simply about finding
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Right Way to Add Intelligence in Your B2B Customer Databases
Why Does Your Business Need B2B Customer Databases? Businesses like yours are leveraging data-driven strategies to challenge the old marketing norms. This includes a
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Why Total Addressable Market is an Essential Metric in Your Business Plan
“Market” is an oceanic term in business. It encompasses a universe within itself and includes consumers of every kind. Total
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How Does GDPR Affect B2B Data?
Does your B2B data enable you to effectively utilise the GDPR advantage? If you don’t have an immediate answer to
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What is Data Profiling?
“Data is the new oil. It’s valuable, but if unrefined, it cannot really be used” – this quote by the
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How Short URLs Play with Your Email Deliverability Reputation
Short and sleek was all the rage back in the nineties. Mobile companies used to make smaller handsets (smartphones were
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Quality B2B Email Lists: A Must for Any Marketing Campaign
In this digital era, all our lives are intertwined and connected because of the internet. Hence, it is only natural
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3 Steps to Data Verification
Connecting the 3 golden dots of data verification: Focus on email services. Your ability to deliver results is dependent on everything
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Why Marketers Must Increase Investment on Data in 2021
At the beginning of the year, things looked peachy for the marketing sector. A significant increase in the proliferation of
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