Best Practices for Maintaining Data Hygiene
The rate at which your customer database decays is 30% annually and this is a conservative estimate. Maintaining data hygiene […]
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Breaking Myths About the Ideal Customer Profile
As successful strategies work in the digital space, we learn hard-core lessons about identifying real customers. Based on their buying
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Identify Top 10 and Best B2B Data Providers for Your Business
What is B2B data? Business-to-business data consists of a business-related database that can be used to escalate your sales and
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6 Best Practices for Data Appending
Marketing campaigns have changed a lot over the few years. In today’s age, you need to own a solid contact
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Data-Driven Marketing Trends in 2021 and Beyond
On 8th January 2020, the Duke and Duchess of Sussex stepped down as “senior” royals. And on 9th January 2020,
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Why a brand based research is so vital for a B2B Marketer
Digital marketing is not just about informing people about your products and services. B2B Marketing is not simply about finding
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Right Way to Add Intelligence in Your B2B Customer Databases
Why Does Your Business Need B2B Customer Databases? Businesses like yours are leveraging data-driven strategies to challenge the old marketing norms. This includes a
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Why Total Addressable Market is an Essential Metric in Your Business Plan
“Market” is an oceanic term in business. It encompasses a universe within itself and includes consumers of every kind. Total
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How Does GDPR Affect B2B Data?
Does your B2B data enable you to effectively utilise the GDPR advantage? If you don’t have an immediate answer to
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What is Data Profiling?
“Data is the new oil. It’s valuable, but if unrefined, it cannot really be used” – this quote by the
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