Email Marketing Archives

8 ways to optimize your MROI

Customer communications is one of the core pillars without which businesses will fail to thrive. While GDPR might come across […]

Email as always is still considered as the most effective way to build lasting relationships with customers. It continues to

Have you considered these three factors before planning your email campaign? On the face of it, an email marketing campaign

For an independent consultant, time is money, irrespective of the industry you belong to. Finding creative ways to save time

Have you ever filled in your email address on a subscription/opt-in form for a freebie like a pdf, or an

Email bounces occur when the emails sent are not delivered to the recipient. Bounce Rate is the metric that indicates

The more relevant concern would be: does AI do a better job than your digital marketing team? AI mechanics is advanced quite

A new year is knocking at every Berth of your ship (Business). It’s that time of the year when engines

Marketers are struggling to maintain their ‘Being where the customers are’ resolve. And that is partly because of the new