Email marketing is a widely used marketing strategy by sales professionals to send bulk emails to various target audiences.
B2B sales professionals majorly rely on email marketing to build awareness about their products or services hence it is crucial to gather updated and accurate databases, business owner’s contact information, and their email addresses for an effective email marketing campaign.
Need for the email address of the decision makers in B2B businesses
Businesses with vast target audiences and multiple products often rely on an account-based marketing strategy. Businesses filter and target key accounts that are the best fit for their ideal customer profile.
The email address of the decision makers is a crucial component of a marketing strategy for businesses that leverage account-based marketing.
Also, connecting with target organizations through the business owner’s email address is the formal and right approach to building meaningful and long-lasting business relationships.
If you are a B2B business and thinking to strengthen your business database, here are a few ways to find business owner’s contact information that help drive the marketing efforts:
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Free Online Directories
Free online directories such yes Yelp, Crunch base, Yellow Pages, and others provide free contact information for business owners.
Sometimes direct contact details will not be provided so it is recommended to cross-verify details through other sources
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Business Website
One of the reliable identification for any business is a website. The website includes all the details like team members, social media links, and contact addresses of the business owners and its core team members. One can extract the email address of the decision makers easily through a business website.
Also, in high-profile accounts, businesses can sign-up for their inquiry form or subscribe to their newsletters and collect the information through digital signature.
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Professional Networking Platforms & Social Media
Professional networking platforms like LinkedIn, Twitter, Meetup, Twitter, AngelList, and other social media platforms like Instagram, and Facebook are also sources of collaboration and finding c-level executive’s contact lists.
Businesses use the above networking and social media platforms to engage with their existing and potential customers. Hence the information available on these networking and social media platforms will be a credible source to find business owners’ contact information.
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Use Publicly Accessible Portals and Tools (Phone Number Finders)
Publicly available portals such as business registration databases or local government websites will have the updated list of business owners’ email addresses and contact information.
Also, professional business listing websites and phone number finder tools can be used to collect the contact information of business owners.
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B2B Business Databases
The above-mentioned ways to collect the contact information of business owners are free resources.
B2B business database providers are professional B2B database service providers that can help other businesses with accurate contact information of the business owners depending on the niche, industry, products, and service.
Conclusion
Using social media platforms, collecting information through networking sites, using online directories, and checking business websites will provide credible sources of information but they are time-consuming processes. It is not possible to fetch the data manually if the requirement of the database is huge.
Using online finder tools or investing in B2B business data providers is a time-saving process for businesses and they can get access to accurate and refined data without wasting in-house resources.
