The unbelievably fast growth in the technology sector is good news. In 2020, the MarTech industry grew to a massive 8000 solutions, down from 1800 solutions in 2015, with a growth rate of 13.6%! But this also means immense competition to gain the attention of a small prospect pool.
The result? Information supercharge for an average B2B buyer in the technology industry. So, unless you’re a technology king in the industry, you’ll have to fight to stand out from the competition.
Now, you could either cast a wide net hoping to catch as many prospects as possible. Or pick on the tried and tested methods of attracting prospects through customized lead generation strategies.
A robust lead generation strategy is an essential part of the marketing process. It’s a way for companies to generate sales leads and brand awareness. And for the dynamic tech industry, lead generation means focusing on quality leads with a high lifetime value for long-term growth.
But how? Here are some of the best lead-generation strategies to boost your technology company.
Create High-Quality Content
Creating high-quality, amazing content is the sure-shot way of boosting brand visibility and providing more value to the customer.
But every marketing strategy begins and ends with your customers. So while creating high-quality content for your business, you should know your target audience well.
For this, developing accurate buyer personas and ICPs is a good way to define their needs, pain points, and challenges so that you can precisely address them in your content. Further, it is also important to develop a solid and consistent message that will resonate with the customer at every stage of their buyer journey.
Content should be relevant, engaging, and tailored to the audience. It should also be search engine optimized and created to satisfy the user intent. You can start by creating informative blog posts on the website, comprehensive eBooks and case studies, or even videos and posts on social media.
Develop Excellent Landing Pages
Creating a stellar landing page is critical to a successful lead-generation campaign. It should be designed to capture visitors’ attention and convert them.
Use videos on your landing page to increase conversion rates by 80% – include testimonials from satisfied customers on your landing page. Make sure you have a clear call-to-action button on your landing page, such as “register now.”
Offer Free Trials
A free trial is an excellent way for customers to try your product or service and generate quality leads. It allows them to experience the benefits of your product or service before making a decision.
The tech industry creates immense value by offering free trials and freemium products to its customers. It not only lets your prospects understand your unique value proposition but also takes the burden off your sales teams with aggressive sales pitches and follow-ups.
Produce Better Videos
You can use many strategies to produce better videos for your business. One of them is to create concise videos. Another approach is to ensure that the video has a clear message and includes a call to action.
You should also ensure the video is engaging and entertaining for the viewer. Videos are a great way to keep your audience engaged, help them relate to your messaging, and improve your chances of getting more leads.
Generate Leads through a Newsletter
A newsletter is a great lead-generation tool for B2B companies. A newsletter can promote corporate news, new products, or upcoming events.
The following are some of the top lead-generation strategies for newsletters:
- One of the most popular strategies is to offer exclusive content in your newsletter. It can range from industry updates and white papers to free trials and discounts.
- Another strategy is to include links in your newsletter that will take visitors to a landing page where they can sign up for your newsletter or download an eBook or whitepaper.
- You should also include a call-to-action in your email’s subject line and body copy so that readers know what you want them to do next.
Final Thoughts
Using these lead generation strategies gives you a new flight to your business. But remember, this is a continuous process. It is important to measure and track your results and make changes when something doesn’t work for you anymore.
