Marketing Automation (MA) is a process that ensures prospects are constantly engaged. It creates and delivers email campaigns and other marketing collateral, and tracks website traffic and responses.
However, it is not about only implementing a new product; it is about a change in mindset. Automation alone does not translate to increase in sales; it will automate sending emails, taking the prospect to the next level is what the sales team needs to do!
To know more about marketing automation and the difference ‘Bots’ make to businesses, read these marketing Guides B2B ‘Bot’ To Business – Part 1, B2B ‘Bot’ To Business – Part 2. For other information contact us.
