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Offer CTA > Landing Page > Offer Registration Form…
Try out a zillion combinations. All digital marketing page-flows will end up in one lead capture form or the other. There is nothing called a free lunch, they say. Likewise, when you share information (free or otherwise) on the net, you will want to have some information in return. In this case: leads. Forms are the simplest, most popular, and effective lead-getter for email marketing services.
As an email marketer, subscription forms are your bread as well as your butter – your first priority.
Subscription Form Optimization for Email Marketing Services
Well-executed forms assist in building an accurate prospect persona for email marketing services. Contrary to what marketers think, email recipients who have clicked your call-to actions will also be looking for your forms.
3 Aspects Readers Judge Your Form with:
a) Attractiveness
b) Relevance
c) Ease of use (in the same order)
6 Essential Form Optimization Tips for Email Marketing Service Providers
1. Be clear on what the subscribers should expect.
Let the prospect know what they are signing up for. Let the line above the form have a clear message whether they are subscribing for daily offers, e-newsletters, service information, consultation or plain work-related communication. Customize the ‘Submit’ button with the same logic.
2. The form should make subscriptions easier, not a cumbersome procedure.
A long subscription form can bore or scare away the prospect. Make a simply designed, user-friendly, and short form with few mandatory fields. Prioritize your list of required information. Host the form on a simple landing page that has essential but not over-burdened information. The form must not struggle for attention with your own content.
3. Form design should complement the page, and follow the offer theme.
Though the form should stand out, but it should also strike coherence with the page’s theme. Completely unrelated images or design elements may make the form attractive but at the cost of relevancy. Forms with responsive features is preferred over static forms.
4. Create groups to send customized content. Add a column for ‘Groups’ in the form.
Want to start conversation with the recipients on a more relevant and personal note? Add a check button in the form to join relevant groups, so that subscribers can receive customized content by their chosen group profile.
5. Heat-map your pages before placing the form.
Visitor attention varies with each website, and each page inside it. Analyze heat signatures for the page from clicks history. Place the form where it generates more response.
Some popular form placements:
– Homepage banner
– Title banners of the page
– Top of side-bar
– Right below page content
– In separate form page
– Pop-ups
Email marketing service providers must strike a balance between content and forms. Don’t crowd the page with too many forms. And always keep the form visible in the first half of the page in case visitors don’t feel like scrolling down.
6. Install a testing program, dedicate professionals, or just put enough time to test your own forms.
Forms are the most essential and difficult aspects of any email marketing services webpage. Keep added time for revising each field, drop-down menus, added features, submissions and tracking.
Know the current best traits of email marketing services. Get winning email marketing consultation from leaders in data marketing. Contact Span Global Services.
